  |
|
 |
Methodology : Midan Marketing and Shugoll Research teamed up to assess the role of branding in meat selection and purchase. The Power of Brands quantitative study was designed to help branded meat companies answer important questions regarding their brands' effectiveness and to help retailers maximize operations in a way to fully realize their profit potential. 600 primary grocery shoppers were interviewed in four geographically diverse metro markets. Each market included a wide array of meat brands. |
 |
Your brand is the public image of your company. It defines your company, your products and how those products are perceived by your target audience. Consumers are bombarded with brands every day, and they purchase items like bottled water, toothpaste, sandwich bags and even meat based on how effectively those brands communicate their messages. Your goal is to create a brand that is recognized and valued by your customers – to create a brand that connects with your customers and results in increased sales and profitability. Power of Brands provides you with a better understanding of your products’ end-users and what drives them to make meat purchasing decisions. |
 |
How memorable are the brands in your meat case? Can consumers recall those brands without being reminded? Do customers shop in your store based on the brands you carry? Are they willing to pay more for branded meat? Whether you sell national brands or your own private label brand, Power of Brands can give you insights that will help you attract more customers to your meat department. >> Learn more about shoppers' willingness to pay more for branded meat. |
