According to this data, spontaneous recall is low for branded fresh meat. On average, consumers can only recall one brand. Almost half the consumers couldn't recall a single beef or pork brand. Recall was significantly higher for chicken.

When provided with a list, consumers could recall approximately five brands. The recall was highest for beef, followed closely by chicken. Pork had a significantly lower recall than the other two.

Why don't customers recall your brand when thinking of meat? What is your brand lacking? Which brands stand out in consumers' minds enough for them to make a purchase and a recommendation to friends and family?

Discover more about the research and how it can be customized to capture your consumer's thoughts and habits, by clicking here.

The meat department and the brands contained within it are a significant draw for customers. The brands you carry may be the determining factor in whether or not a customer chooses your store over your competitor. What is standing in the way of your store attracting these customers?

In this study, 27% strongly agree that they often choose the store where they shop because of the beef, pork, or chicken brands it carries. In total, nearly 3 out of 4 agree that carrying certain brands plays some role in choosing the store where they shop.

When asked if they would pay a premium for branded meat, most of the respondents agreed that they would pay more.

84% are willing to pay 5% more
76% are willing to pay 10% more
55 % are willing to pay 20% more

To find out more about this study, including the wealth of additional information available, from drivers for purchase to product penetration, click here.

The Power of Brands research results include a wealth of knowledge on branding and consumer behavior at the meat case. Contact us for additional customized data analysis of the study's results. Here is a sampling of the questions we can answer for you.

Which fresh meat brands are consumers aware of?
What is the awareness level of specific meat brands?
Which brands of fresh meat are the most preferred and why?
What is the preference level for specific brands of meat?
What is the penetration level of different brands of meat?
Do users of different brands have different demographic profiles?
Where do consumers currently buy their meat?
How often do consumers shop for meat?
How, if at all, do shoppers of different stores or types of stores differ, attitudinally and demographically?
What is the profile of shoppers most likely to be brand loyal?
Who is willing to pay the most for branded versus unbranded meat?

Contact us for further information.

For more information about us, visit our web sites: